We have highlighted some of the points that we think are particularly important but you should download the free pdf immediately. It's full of solid gold advice and perfect for both novices and experienced Tweeters alike.
Find your Voice
Keep it informal and friendly - you're speaking directly to people so make sure you sound like a human rather than a press release robot.
Twitter is a 2 way medium so reply to people when they tweet you and don't be afraid to start a conversation - people love getting tweets.
Follow reporters and news outlets that cover topics related to your business, and retweet their relevant comments and insights.
To make sure that you engage with customers over the course of a week, plan different kinds of tweet for each day. For example, on a Monday you could tweet about special promotions, on a Tuesday you could tweet helpful hints and tips, and so on.
Question and Answer
Pose a question in your tweet and then answer it with a link. This helps to create a sense of interest and can also boost traffic to your website.
Measure and Increase Your Impact
Test out and monitor different types of Tweets to see which generate the strongest response for your business. See which tweets get retweeted or favourited. Use analytics on your website to see how much traffic Twitter sends your way.